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KeyPhrase internet Domain Names Probably To Be Devalued - Matt Cutts

Matt Cutts, Google webmaster anti-spam master, filmed a very interesting video clip on keyword domains.

He discusses employing a more ‘brandable’ domain address as opposed to using a keyword-rich domain address.

Ok, before I get into the ‘DeJuicing’, I want to clarify the difference between a brand domain address or a keyword-rich internet domain…

A ‘brand’ domain name would be, for example, Facebook.com. The expression ‘Facebook’ is a 'made up' name, if you will, that has no particular meaning, besides the business it signifies. Facebook’s business model is a Social Networking website, although the domain obviously does not have the text ‘social network’ in it.

So any time the query what is a blog and how does it work are posed in relationship to internet domain names, it should be stated that there is simply no distinction. Weblogs are actually just another type of web site and the domain weighting will be equal.

Conversely, a keyword-rich domain address is really as the label implies. It’s a domain name which has search phrases to which you may or may not rank for in the Search Engines. An illustration could be buycellphones.net, in which the keyphrases ‘cell phones’ and ‘buy cell phones’ are definitely part of the domain name.

It is pretty much well-known in the SEO (search engine optimization) industry that search phrases as part of the domain name will get a positions boost from Google.

As a result in the previously mentioned illustration of ‘buycellphones.net’, when all the other ranking components ended up being identical (they seldom are of course) then I would have a search engine rankings benefit for the keyword phrase ‘buy cell phones’ simply because that exact keyword phrase is in my domain name.

Now it would appear that this could change. Near the end of the video clip Matt Cutts suggests that Google may well decrease the ranking advantage of keyword-rich domain names by ‘adjusting the mix’, as Cutts puts it.

What’s interesting is Cutts doesn’t claim they intend to get rid of the ranking benefit. He implies that they might modify it a little.

So what can this signify for website owners as well as SEO’s?

As is more often than not the case with Google, who knows for certain??

Google has made a few modifications on their ranking algorithm formula lately to address spam, low quality internet pages and increase the all around search experience for its end users.

At least one recognizable benefit found in decreasing the keyword phrase domain benefit is it definitely should discourage small, crappy websites from seeking to hold a high search position for a keyword/keyphrase by simply positioning said keyword inside of the domain name. Inside my very own blog building course, I deal with how to set up a blog for fun simply because they can last long-term if done right.

Google has made advances within the last several years within this subject nonetheless I’ve still found instances of smaller lousy web sites ranking well by just placing the search phrase in the domain address and generating a few internet pages to the site. I should point out that this usually happens when working with a keyword that has little levels of competition, especially backlinks-wise.

So What Do You Do? Employ a Keyword Domain Name or maybe a Brandable Domain?

There’s no one set remedy here. If you’re constructing a web site intended for the long-haul and want to build branding then I wouldn’t care about having a search phrase in the url of your website.

On the other hand, in case you have a vital keyword phrase which relates to and/or increases your business’ identity and you can integrate that keyword phrase into the brand then by all means do it. Look at it like a added bonus. You were able to make the keyword phrase part of the brand and that can certainly help.
Matt Hotch

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